Run Zohran Run!
“An energizing jolt of hope. The inside story of how it happened and what it took to win, so that other people in other places can take inspiration.”
—Astra Taylor, author of Remake the World and co-founder, Debt Collective“Zohran is the future and Hamm knows why. If you want in on the secret...read this poppin’ book by one of New York’s sharpest political journalists. And read it now.”
—Moustafa Bayoumi“Hamm...reported from the ground on a movement that is reshaping American politics...reminding us that the best journalism is fearless, compassionate, and uncompromising.”
—Mohamad Bazzi“Trenchant advocacy journalism at its finest.”
—Mark Jacobson“A fascinating and important read.”
—Lindsey Boylanabout the bookabout
Grounded in firsthand knowledge of an insurgent campaign, Run Zohran Run! charts the unexpected rise of Zohran Mamdani and his victory in New York City’s 2025 Mayoral Democratic primary.
Mamdani’s straightforward platform—a rent freeze, free buses, universal childcare, and city-run grocery stores—cut through the noise of mainstream politics and resonated with working-class voters struggling in an increasingly unaffordable city.
A 33 year-old immigrant who openly identifies as a democratic socialist, Mamdani drew in Muslim and South Asian voters historically sidelined in city politics. His robust support for Palestinian rights upended traditional politics in New York City, where even the most liberal elected officials refuse to criticize Israel.
The campaign faced relentless institutional resistance—attacks from the New York Times, the New York Post, and vitriol from disgraced former governor Andrew Cuomo and former mayor Michael Bloomberg—but it also demonstrated how Left campaigns can be won.
Whether plunging into the icy water of Coney Island on New Year’s Day to promote a rent freeze or letting a Knicks' fan spin a multi-colored basketball on his head at an NBA game, Mamdani's innovative and theatrical campaign captured the public. At the same time, a massive ground operation led by the Democratic Socialists of America mobilized tens of thousands of volunteers to knock on more than 1.5 million doors.
As fast-paced and compelling as its subject, Run Zohran Run! reveals how a charismatic candidate and a vibrant grassroots campaign ended a New York dynasty and set the stage for the first democratic socialist mayor.
About The Author / Editor
Preview
Introduction: The City Turned Upside Down
On June 25, 2025, just after 12:15 a.m., a victorious Zohran Mamdani stepped on stage at a brewpub in Long Island City, Queens. A 33-year-old Muslim immigrant from Uganda, and an unapologetic democratic socialist, Mamdani had electrified New York City for the past several weeks.
Six months earlier, in mid-January, the Manhattan-based crypto-currency website Polymarket had given the newcomer an 8% shot at winning the mayoral Democratic primary, and although he had not yet become an official candidate, the disgraced former governor Andrew Cuomo—with 100% name recognition—led the pack at 44%. But by election day, Polymarket listed Mamdani at 55%, nine points ahead of Cuomo, who had remained the frontrunner since joining the race in March. The Wall Street crowd knows the trendlines.
In a hotel room near the brewpub, Zohran scrambled to update his remarks along with campaign manager Elle Bisgaard-Church, political director Julian Gerson, media strategist Morris Katz, and top aide Spencer Goldberg. Coming into the night, they knew that the results had spiked in their favor—but still expected the outcome to be determined after future rounds of ranked-choice ballot tabulations.
The insurgent candidate planned to give a talk along the lines of what a basketball coach tells the locker room after winning the quarter-finals—i.e. “great job everyone, but we’re not there yet.” But less than 90 minutes after the polls closed at 9 p.m., Cuomo conceded. As they adjusted the speech, Mamdani thought of his youth, when he’d lived in South Africa. He had a quote that he liked.
In his victory speech, which was broadcast live on local TV and across social media, Zohran invoked his native continent’s favorite son (and fellow socialist): “Tonight,” the candidate calmly began, “we made history. In the words of Nelson Mandela, ‘It always seems impossible until it is done.’ My friends, we have done it. I will be your Democratic nominee for the mayor of New York City.”
Local TV reporters told their mostly older viewers that the upset win was “stunning” and “historic.” At election-night watch parties across the city hosted by the Democratic Socialists of America (DSA), of which Mamdani has long been a member, Zohran’s army of millennial volunteers went wild. Across the five boroughs—from Ozone Park, Queens, to Kensington, Brooklyn, to Westchester Square in the Bronx—South Asian and Muslim voters of all ages celebrated. Sundry social media platforms lit up.
From the city elite came wails of bewilderment and exasperation. “Terror. Fear. Panic,” is how Kathryn Wilde, a ubiquitous spokesperson for the city’s dubiously labeled “business community,” summed up the collective reaction. As one of the city’s largest landlords told the New York Times, "You want to have leadership that speaks to what New York is. It’s the capital of capitalism." So concurred the extreme-right New York Post, which had conducted a smear campaign against Mamdani throughout the primary. On election day, its front page had denounced the insurgent candidate as a “radical, antisemitic socialist.” Its follow-up cover page was desperate: “NYC SOS,” shrieked the influential tabloid. “Who will save our city after radical socialist batters Cuomo in Dem mayoral primary?” Throughout the city’s corridors of power, Mamdani Derangement Syndrome reverberated.
Zohran’s quote from Mandela provided his answer to the Post’s question. For democratic socialists, it is “we”—not a “she” or “he”—that wins elected offices. When early voting began on Saturday, June 14, Mamdani’s massive ranks of volunteers, which surpassed 50,000 by primary day, provided an outreach operation far more genuinely committed to its candidate than that of any mayoral contender in New York City history. A massive number of Muslim and South Asian voters, including many in the city’s Bangladeshi enclaves, mobilized for the first time in a city election. Although union-friendly, Mamdani received support from only a few local labor leaders, most of whom preferred not to upset the status quo. Zohran’s coalition—voters under 50, multiracial, polyglot, pro-Palestine, unafraid to be called socialists—was nothing if not groundbreaking in New York City.
Alexandria Ocasio-Cortez and a diverse array of other local leaders joined Mamdani for a rally on Saturday night, June 14. The candidate and fellow speakers addressed an overflow crowd of mostly twenty-somethings at Terminal 5, a performance venue on Midtown Manhattan’s west side. Exponentially more viewers caught clips on social media. “This victory,” Zohran declared, “will be historic, not just for who I am—a Muslim immigrant and a proud democratic socialist—but for what we will do: make this city affordable for everyone.”
*
Although he did not talk much about Uganda on the primary campaign trail, Zohran never tried to conceal his roots among the South Asian diaspora in Africa…
in the media
Run Zohran Run!
“An energizing jolt of hope. The inside story of how it happened and what it took to win, so that other people in other places can take inspiration.”
—Astra Taylor, author of Remake the World and co-founder, Debt Collective“Zohran is the future and Hamm knows why. If you want in on the secret...read this poppin’ book by one of New York’s sharpest political journalists. And read it now.”
—Moustafa Bayoumi“Hamm...reported from the ground on a movement that is reshaping American politics...reminding us that the best journalism is fearless, compassionate, and uncompromising.”
—Mohamad Bazzi“Trenchant advocacy journalism at its finest.”
—Mark Jacobson“A fascinating and important read.”
—Lindsey Boylanabout the bookabout
Grounded in firsthand knowledge of an insurgent campaign, Run Zohran Run! charts the unexpected rise of Zohran Mamdani and his victory in New York City’s 2025 Mayoral Democratic primary.
Mamdani’s straightforward platform—a rent freeze, free buses, universal childcare, and city-run grocery stores—cut through the noise of mainstream politics and resonated with working-class voters struggling in an increasingly unaffordable city.
A 33 year-old immigrant who openly identifies as a democratic socialist, Mamdani drew in Muslim and South Asian voters historically sidelined in city politics. His robust support for Palestinian rights upended traditional politics in New York City, where even the most liberal elected officials refuse to criticize Israel.
The campaign faced relentless institutional resistance—attacks from the New York Times, the New York Post, and vitriol from disgraced former governor Andrew Cuomo and former mayor Michael Bloomberg—but it also demonstrated how Left campaigns can be won.
Whether plunging into the icy water of Coney Island on New Year’s Day to promote a rent freeze or letting a Knicks' fan spin a multi-colored basketball on his head at an NBA game, Mamdani's innovative and theatrical campaign captured the public. At the same time, a massive ground operation led by the Democratic Socialists of America mobilized tens of thousands of volunteers to knock on more than 1.5 million doors.
As fast-paced and compelling as its subject, Run Zohran Run! reveals how a charismatic candidate and a vibrant grassroots campaign ended a New York dynasty and set the stage for the first democratic socialist mayor.
About The Author / Editor
Preview
Introduction: The City Turned Upside Down
On June 25, 2025, just after 12:15 a.m., a victorious Zohran Mamdani stepped on stage at a brewpub in Long Island City, Queens. A 33-year-old Muslim immigrant from Uganda, and an unapologetic democratic socialist, Mamdani had electrified New York City for the past several weeks.
Six months earlier, in mid-January, the Manhattan-based crypto-currency website Polymarket had given the newcomer an 8% shot at winning the mayoral Democratic primary, and although he had not yet become an official candidate, the disgraced former governor Andrew Cuomo—with 100% name recognition—led the pack at 44%. But by election day, Polymarket listed Mamdani at 55%, nine points ahead of Cuomo, who had remained the frontrunner since joining the race in March. The Wall Street crowd knows the trendlines.
In a hotel room near the brewpub, Zohran scrambled to update his remarks along with campaign manager Elle Bisgaard-Church, political director Julian Gerson, media strategist Morris Katz, and top aide Spencer Goldberg. Coming into the night, they knew that the results had spiked in their favor—but still expected the outcome to be determined after future rounds of ranked-choice ballot tabulations.
The insurgent candidate planned to give a talk along the lines of what a basketball coach tells the locker room after winning the quarter-finals—i.e. “great job everyone, but we’re not there yet.” But less than 90 minutes after the polls closed at 9 p.m., Cuomo conceded. As they adjusted the speech, Mamdani thought of his youth, when he’d lived in South Africa. He had a quote that he liked.
In his victory speech, which was broadcast live on local TV and across social media, Zohran invoked his native continent’s favorite son (and fellow socialist): “Tonight,” the candidate calmly began, “we made history. In the words of Nelson Mandela, ‘It always seems impossible until it is done.’ My friends, we have done it. I will be your Democratic nominee for the mayor of New York City.”
Local TV reporters told their mostly older viewers that the upset win was “stunning” and “historic.” At election-night watch parties across the city hosted by the Democratic Socialists of America (DSA), of which Mamdani has long been a member, Zohran’s army of millennial volunteers went wild. Across the five boroughs—from Ozone Park, Queens, to Kensington, Brooklyn, to Westchester Square in the Bronx—South Asian and Muslim voters of all ages celebrated. Sundry social media platforms lit up.
From the city elite came wails of bewilderment and exasperation. “Terror. Fear. Panic,” is how Kathryn Wilde, a ubiquitous spokesperson for the city’s dubiously labeled “business community,” summed up the collective reaction. As one of the city’s largest landlords told the New York Times, "You want to have leadership that speaks to what New York is. It’s the capital of capitalism." So concurred the extreme-right New York Post, which had conducted a smear campaign against Mamdani throughout the primary. On election day, its front page had denounced the insurgent candidate as a “radical, antisemitic socialist.” Its follow-up cover page was desperate: “NYC SOS,” shrieked the influential tabloid. “Who will save our city after radical socialist batters Cuomo in Dem mayoral primary?” Throughout the city’s corridors of power, Mamdani Derangement Syndrome reverberated.
Zohran’s quote from Mandela provided his answer to the Post’s question. For democratic socialists, it is “we”—not a “she” or “he”—that wins elected offices. When early voting began on Saturday, June 14, Mamdani’s massive ranks of volunteers, which surpassed 50,000 by primary day, provided an outreach operation far more genuinely committed to its candidate than that of any mayoral contender in New York City history. A massive number of Muslim and South Asian voters, including many in the city’s Bangladeshi enclaves, mobilized for the first time in a city election. Although union-friendly, Mamdani received support from only a few local labor leaders, most of whom preferred not to upset the status quo. Zohran’s coalition—voters under 50, multiracial, polyglot, pro-Palestine, unafraid to be called socialists—was nothing if not groundbreaking in New York City.
Alexandria Ocasio-Cortez and a diverse array of other local leaders joined Mamdani for a rally on Saturday night, June 14. The candidate and fellow speakers addressed an overflow crowd of mostly twenty-somethings at Terminal 5, a performance venue on Midtown Manhattan’s west side. Exponentially more viewers caught clips on social media. “This victory,” Zohran declared, “will be historic, not just for who I am—a Muslim immigrant and a proud democratic socialist—but for what we will do: make this city affordable for everyone.”
*
Although he did not talk much about Uganda on the primary campaign trail, Zohran never tried to conceal his roots among the South Asian diaspora in Africa…